SET Max is Sony's Entertainment Television Network's channel that provides its viewers a mix of Hindi Movies and cricket based in Mumbai, Maharashtra. Among Hindi movie channels it competes mainly with Zee Cinema and STAR Gold in India. An HD version of the channel was introduced in 2010.is Sony's Entertainment Television Network's channel that provides its viewers a mix of Hindi Movies and cricket based in Mumbai, Maharashtra. Among Hindi movie channels it competes mainly with Zee Cinema and STAR Gold in India. An HD version of the channel was introduced in 2010.